Beauty

The God-Mode shopping experience: Beauty

Big Data for the beauty market makeover

The units per online transaction from Beauty & Personal Care is the highest at 10.33 in September 2024 more than double of the 4.75 cross-industry average. Only 17% of users start purchase journey on Amazon.

88% of users research products before making a purchase, and 90% seek recommendations and guidance. Additionally, 75% of users consider price as the most important factor when buying a beauty product. But with millions of products and billions of price points, how can you discover both products and prices?

The alliance between AI and big data for a disruptive platform of search, pricing, guidance, and recommendations for the beauty shopping.

Global beauty - skincare, fragrance, makeup, and haircare – sales are currently at $427 billion, and are expected to increase to $523 billion by 2027. e-Commerce is responsible for 21% of the current value and is projected to reach 26% of the total sum by 2027. This is a significant growth, especially when we consider that in 2015 a mere 8% of all beauty products were sold online.

Beauty market

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